8 Logos That Have A Hidden Secret

Posted by Editorial Staff in Facts and DIY On 30th May 2016

An app created by officials at Queen Mary University of London has been used in order to determine how engaging a logo is. It also creates a heat map of the most attractive spots on the logo, as well as giving the logos a "salience score." The app is called Dragonfly.

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#1 Let's start this puppy off with a friendly face! Google's old logo had a score of 67, which is a pretty solid.

#2 In contrast, their new logo only scored 65. Dragonfly said the loop in the second "g" is the reason that the score was dropped (it drew the eye).

#3 Next up is Uber. Uber had a decent score, coming in with a 63 due to the simplicity of its logo.

#4 Here's their new logo. I'm not entirely sure what it is, which is probably why its score dropped to 53. Ouch, that's a pretty big drop.

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