8 Logos That Have A Hidden Secret
Facts and DIY
On 30th May 2016
An app created by officials at Queen Mary University of London has been used in order to determine how engaging a logo is. It also creates a heat map of the most attractive spots on the logo, as well as giving the logos a "salience score." The app is called Dragonfly.
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#1 Let's start this puppy off with a friendly face! Google's old logo had a score of 67, which is a pretty solid.
#2 In contrast, their new logo only scored 65. Dragonfly said the loop in the second "g" is the reason that the score was dropped (it drew the eye).
#3 Next up is Uber. Uber had a decent score, coming in with a 63 due to the simplicity of its logo.
#4 Here's their new logo. I'm not entirely sure what it is, which is probably why its score dropped to 53. Ouch, that's a pretty big drop.
#5 Airbnb is the next culprit. They came in with a whopping 76 as their score. Bravo!
#6 Their newer logo, which I'm particularly fond of, actually scored one point lower (75).
No surprise how well their logos do, though, because their founder has a background in art and design.
#7 This one came as a bit of a surprise to me, but Twitter's original logo only scored a 47.
One of the issues? Perhaps the beak garnered too much attention.
#8 This is the part I found surprising. Twitter's new logo scored a 58. That's 11 points higher!
According to Dragonfly, that's because the bird has a smoother design (no more distracting feathers on the head).
#10 Only a one-point drop, but a drop nonetheless. According to Dragonfly, the finer font and curve on the "a" are to blame.
#11 Logo overload, ahh! It's time for a drink... Here's Coors Light's old logo, scoring a relatively impressive 73.
The text is packed together nicely and draws focus to itself, according to Dragonfly.
#12 Their new logo dragged them down to an embarrassing 57. According to Dragonfly, the wider logo "quickly gets washed out."
#13 Here's another familiar face. Yahoo scored a decent 67. Not too impressive, but also nothing to be ashamed of.
#14 While not a huge increase, Yahoo is one of the few logos to actually receive a higher score upon changing.
Their new score of 69 is, according to Dragonfly, due to the deeper purple and shadowing.
#15 Let's finish this off with the company that has been making waves.
Instagram's old logo scored a measly 58. According to Dragonfly, their score banked off the nostalgic theme of the camera and the offset "Insta."
#16 Maybe it's just me, but I like the new Instagram logo.
It scored a 68, which is a solid increase from their old logo. The simplicity and color are what I find attractive, and that's exactly why Dragonfly says it scored higher.