8 Logos That Have A Hidden Secret
Facts and DIY
On 30th May 2016
An app created by officials at Queen Mary University of London has been used in order to determine how engaging a logo is. It also creates a heat map of the most attractive spots on the logo, as well as giving the logos a "salience score." The app is called Dragonfly.
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#1 Let's start this puppy off with a friendly face! Google's old logo had a score of 67, which is a pretty solid.
#2 In contrast, their new logo only scored 65. Dragonfly said the loop in the second "g" is the reason that the score was dropped (it drew the eye).
#3 Next up is Uber. Uber had a decent score, coming in with a 63 due to the simplicity of its logo.
#4 Here's their new logo. I'm not entirely sure what it is, which is probably why its score dropped to 53. Ouch, that's a pretty big drop.