Woman's Furious Rant Against Dairy Free Cheese Goes Viral

Posted by Editorial Staff in Food On 4th October 2016

Anonymous woman tells vegans to call their cheese 'Gary or something'

Angry rant has led vegan community to embrace the new name

The viral storm was sparked by Sainsbury's new range of coconut cheeses


Vegans have rebranded dairy-free cheese 'Gary' after a woman's angry Facebook rant about a new range of coconut-based alternatives went viral.

Sainsbury's released a new line of cheeseboard-style dairy free cheeses last week, which infuriated one troll who raged against the products online.

After demanding vegans call dairy-free cheeses 'Gary or something', the vegan community responded by embracing the idea, sparking a torrent of jokes and memes on social media.

The unidentified woman took to Facebook to angrily rant about Sainsbury's new range of dairy-free, coconut-based cheeses


Sainsbury's and the vegan community embraced the idea of renaming dairy-free cheese 'Gary' after a woman's angry Facebook rant against vegan cheeses went viral

Even Sainsbury's jumped on board, uploading a Photoshopped picture of the front of a vegan cheese packet, which replaced the name of the 'cheese' with 'GARY'.

The supermarket released its new range of seven £2.25 coconut oil-based cheeses last week, which include alternatives to Wensleydale with cranberries, and cheddar.

But the launch incensed one unidentified woman, who wrote on Facebook: 'As a real cheese fan myself it's really annoyed me that Sainsbury's have brought out a "Vegan Cheese" made with COCONUTS.

'CHEESE IS NOT MADE WITH COCONUTS. Call it Gary or something but don't call it cheese.'

The epic rant, which went on for several paragraphs, quickly went viral.

Vegan Life Magazine posted a picture of the rant on its Facebook page, before writing: 'Has anyone else seen the new vegan-friendly Gary?'


Bute Islands Foods - which make the vegan cheese for Sainsbury's - uploaded a picture of 'line manager Gary' holding up a packet of the dairy-free cheese with a 'Gary' label

The post soon was being shared hundreds of times on Twitter and Facebook, and spawned a Facebook page: 'It's not Vegan Cheese, it's Gary'.

The page has gained more than 7,900 'likes' with nearly 200 people sharing photos of their memes and 'Gary' jokes.

And soon Sainsbury's joined in, writing on its Facebook and Twitter pages: 'Thanks to customer feedback, we're excited to introduce our new range of #Gary.'

The post has been shared more than 7,000 times and sparked more than 2,600 comments.

It then shared a Facebook post from Bute Island Foods - which makes the vegan cheese for Sainsbury's - showing a picture of 'line manager Gary' holding up a packet of the dairy-free cheese with a 'Gary' label.

It wrote: 'LIVE from the Bute Island Foods Creamery: Line manager, Gary, is so busy he's even making Gary for everyone on Saturday!


A picture of vegan cheese was posted to the 'It's not Vegan Cheese, it's Gary' Facebook page with the caption: 'We interrupt this broadcast to inform you that vegan cheese is now called "GARY".

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